By now, you’ve probably heard about the mandatory 30-day switch to Facebook Timeline for Business Pages. We’ve been getting a lot of calls from clients who are worried that Timeline is going to negate everything they’ve worked for on Facebook over the past few months. However, we’re here to show you how to make the most use of the new features offered by Timeline. Check out the top 3 tips below:
Facebook Cover Photo
This is arguably the biggest change made by Timeline. The Cover Photo gives companies a space that is 815×315 pixels to convey their “brand image”. However, this cannot be used as a banner ad. There are specific rules for this space, namely:
- Cannot be used for displaying pricing or purchasing info
- Cannot display contact info
- Cannot display any calls to action
- Cannot show references to Liking or Sharing page
Despite these restrictions, this space can still be used effectively. The best examples I’ve seen are the Nike Facebook page, the Ben & Jerry’s Facebook page, and the Coca-Cola Facebook page. If you look closely, you’ll see that all these companies have done creative things with the space to promote their brand.
Default Landing Tab
A big strategy used by Facebook pages to recruit non-fans to Like the page is no longer going to exist. After Timeline implementation, default-landing tabs will no longer be allowed. This means that fan-gating will no longer work for pages. However, this doesn’t mean that you can’t have a landing tab. It just means that you have to pay for this “privilege”. If you purchase a Facebook ad, you still have the ability to direct users to a specific landing page. This new restriction may be a way for Facebook to increase revenue in anticipation of the upcoming IPO.
Now lets examine one of my favorite aspects of Timeline; the new Admin Panel. This will help page managers view all relevant information about their page in one glance. The Admin Panel displays notifications, Insights, and the all-new messages feature. With messages, users can message a page about any issues that come up. This allows pages the ability to quickly deal with customer service issues or any other problems.
What do you think of the new Timeline for Pages? Let us know in the comments!