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Email Marketing Basics

In the normal course of business, you’ve probably collected emails from current customers and prospective customers. If you know what you’re doing, these emails can become extremely useful for customer engagement and sales. In today’s world of flooded inboxes, it’s important to follow certain rules when sending emails. I will be getting into this in more detail over the upcoming weeks and months but here are 3 quick tips to implement immediately:

 

Subject Line

Make your subject line as interesting as possible. Obviously, your email content is very important but you need to make your subject as intriguing as possible so that recipients open the email. A major problem with email marketing today is low open rates, presumably because of the torrent of emails attacking people’s inboxes.

Short and Sweet

We know you have a lot to say in your email. However, try to keep your email as concise as possible, out of respect for the reader’s time. A useful technique is to link your email to a blog post or article where you can talk about the subject in more detail.

Personalization

Try your best to include the recipient’s name in the email and sign off with your own name. Some email list services (such as MailChimp and Aweber) make it really easy to do this.

 

We’re happy to help make your next email campaign a roaring success! Feel free to contact us with any questions. Happy New Year!

 

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