Most people know the basics of external search engine optimization (SEO): back
linking, time online, not exchanging links, etc. But most business owners don’t
know that there are a variety of techniques that you can use to optimize your site
for the web-crawlers that are used by search engines such as Google, Bing, and Ask.
This type of optimization is called Internal SEO. Here are three things to make sure
you’re doing on your site to optimize your results from search engines:
Use a title tag
Your title tag should have your website name and a tagline with keywords specific
to the page they describe. This means that different pages on your site will have
different title tags, to optimize searchability of the page. If you can, try to put the
keywords at the front of the title. Web crawlers give higher weight to the words at
the front of the title.
Make use of alt attributes
When you put an image on your website, a web crawler does not have the ability
to “see” it. Instead, the crawler will read the “alt attribute” text that you use to
describe the image. Unfortunately, most business owners don’t do this and therefore
are ranked lower on search engines than they should be.
If your site has a lot of content and pages (like most sites do), internal linking can
help you almost as much as external links (incoming links from external pages).
Make sure that you link all of your pages (in a logical manner) and that you link to
your home page on every page.
Upaya Services now offers SEO. Please contact us if you are interested in putting
your site at the top of Google. Stay tuned for more tips to help your business build
its online brand. Thanks for reading!
Social Media Manager