Transforming Wellbeing Through Play & Game-Based Therapeutics

About Ben

Ben Simon-Thomas is the founder of The Verse, where he builds game-based therapeutics that heal, connect, and inspire. His journey began after witnessing the transformative power of FDA-approved video games, cementing his belief that play is our most powerful native tool for transformation.


At The Verse, Ben leads the creation of immersive experiences like WalkXR, Adventures in Breath, and Karma: The Six Realms Game—an ecosystem of games that use breathwork and prosocial mechanics to improve mental health and human connection.


Ben is a visionary who sees the potential for play everywhere, from scaling scientific research into engaging quests to prototyping new economic systems. He invites collaborators to join him in a simple, vital quest: to use the power of play to build a world of greater human flourishing.

Consulting Services

Gamification & Playification Strategy

Integrate powerful game mechanics into health, wellness, and learning apps to drive engagement and behavior change.

  • Game mechanics design
  • Engagement strategy
  • Behavior change frameworks
  • Player journey mapping
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Community Building & Culture

Design rituals and play-based experiences to build connection, reinforce values, and drive engagement.

  • Community engagement strategies
  • Ritual design for teams
  • Culture transformation
  • Prosocial mechanics implementation
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Transformative Play Blueprint

A collaborative sprint to design a proof-of-concept for a game or experience that tackles your specific challenge.

  • Ideation workshops
  • Game concept development
  • Prototype design
  • Testing frameworks
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Ideal Clients

Digital Therapeutics & Mental Health Tech Startups

PreSeed to Series B companies looking to integrate play-based engagement

Wellness Brands

Companies expanding into digital community or gamified experiences

Pro-Social Game Studios & Ed-Tech

Organizations focused on impact through play and education

VC Firms

Investment firms with a focus on health/wellness seeking expert guidance

Let's Build Transformative Worlds, Together

Ready to explore how play and games can become tools of transformation for your organization?

Get in Touch